The star of Hospitality’s new advertising campaign is a space tourist, a symbol of the new travel frontier beyond the confines of the Earth. This futuristic image represents the future orientation of the 46th edition of Hospitality – Il Salone dell’Accoglienza (The Hospitality Fair), due to take place from 31 January to 3 February 2022 in Riva del Garda.
The astronaut lands at a hotel – the Lido Palace in Riva del Garda, which hosted the set of the campaign – to live a multi-sensory experience, including a wellness area, open spaces characterised by design and nature and a complete food & beverage offer, captured in the various shots taken by The Studio.
The space theme also featured in the extraordinary edition of the show, which took place online in February 2021 with more than 80 webinars held on the “Hospitality Digital Space” platform. The leading Ho.Re.Ca. event thus continues to project itself into the future, with a figure that symbolises innovation, discovery, courage and modernity, in light of the recent upsurge in the phenomenon of “civilian missions” into space.
Is it time to look beyond the Earth to decide on your next holiday destination? It is undoubtedly too early, but for entrepreneurs and operators in the tourism and hospitality industry, it is important to know about the trends that herald economic and social change. Hospitality aims to intercept these trends in order to lead change, both through a comprehensive exhibition of Ho.Re.Ca. companies and through opportunities to gain professional updates.
The Hospitality 2022 ad campaign will mainly be rolled out in Ho.Re.Ca. trade publications, Google Ads and the fair's social media.
Will space be the future of hospitality?
Come and find out in Riva del Garda, from 31 January to 3 February 2022.