Registrations now open for the 2022 edition of the Solobirra Contests

Focus on the enhancement, flavour and image of the craft brewing sector 

Events and awards in person at Hospitality – the Welcome Salon, in the special Solobirra area

Riva del Garda, 14^th October 2021 – Registrations now open for the 2022 edition of the Solobirra contests, the special area of Hospitality – the Welcome Salon dedicated to the craft brewing sector.

Following the success of the previous edition with the participation of over 350 beers, labels and packaging, there’s the return of Solobirra, Best Label and Best Pack: the technical and graphic design contests which test the quality and creativity of the best Italian and international breweries.

There’s time till 19^th December 2021 to participate in the Solobirra technical contest which evaluates the flavour and aroma characteristics of the unpasteurised and unfiltered craft beers created by Breweries,Beer Firms, Brewery Rents and Brew Pubs. A jury of expert beer-tasters will judge the participating beers and assign the top three positions in each of the 24 competition categories, as well as the “Beer of the year 2022”.

In the two graphic design contests Best Label and Best Pack there is space for graphic design and communications studios, designers, printers and papermakers as candidates in the awards for labels or packaging for craft brewery production. For both contests entries will remain open until 31^st December 2021. The jury will focus special attention on high impact communication projects, able to communicate the brand values coherently using sustainable materials and support.

Also confirmed for the 2022 edition is the collaboration with Fedrigoni, the leading group in Italy and Europe in the production of special papers and high added-value products for packaging and graphic design, through its Fedrigoni Paper and Self-Adhesives divisions.

The awards ceremony for the three contests is scheduled for Monday 31^st January 2022 at the Trade Fair Area, Riva del Garda, during Hospitality – the Welcome Salon, the leading event for the Ho.Re.Ca sector. The winning beers will remain on show from 31^st January to 3^rd February 2022 in the Solobirra area, as well as being promoted throughout the year in the dedicated online showcase on the website and social media channels of the event.

The terms and conditions of entry and how to enter are available on the Solobirra website or on the eventbrite platform. The programme of events and exhibitors is regularly updated on the Hospitality website and the social media channels @HospitalityRiva.

Solobirra 2022; https://bit.ly/30fo8aN

Best Label 2022; https://bit.ly/3iSktpU

Best Pack 2022; https://bit.ly/3BrDRBc

Information on Hospitality – the Welcome Salon

Organised by Riva del Garda Fierecongressi, Hospitality – previously Expo Riva Hotel, boasts an exhibition area of over 40,000 square metres. The 2020 edition of the salon saw record numbers: 561 exhibitors, 21,431 sector professionals and more than 28,500 visitors. The 46^th edition will be held in Riva del Garda from 31^st January to 3^rd February 2022.

www.hospitalityriva.it @HospitalityRiva

Contacts:

Press office Hospitality - Image Building

Tel. 02 89011300; Mailto: hospitality@imagebuilding.it